One of Sylvie Fleury’s public works includes the 2015 public installation ETERNITY NOW for the façade of the Bass Museum.
"At the time of the project, I discovered that Calvin Klein had come up with a new perfume called Eternity Now. Immediately, I borrowed these words to place them in 32-foot wide blue neon letters on top of the Bass Museum. Suddenly, positioning text onto a classic museum building facade with a rigorous architecture was questioning much more than consumption and market. With the advent of social media, images of my artwork have taken on new meaning in the public realm. Social media posts now have the opportunity to spread virally, where the original meaning of the slogan continues to grow and expand, taking on an existence of its own, appropriated by each viewer who infuses meaning into these larger-than-life, ready-made sentences."